1. The Collection of Information
The Information We Collect; How We Collect It
We may request at times that you voluntarily supply us with personal information. Such personal information includes any information that may be used to identify a specific individual, including, but not limited to, a first and last name, home or other physical address, an email address, phone number(s) and other contact information. Generally some or all of this information is requested when you register on the Site or when you provide information in connection with sweepstakes, contests, surveys and samples programs. We may request information about your interests and activities, your gender and age, and other demographic information. Some of the information LimeLife collects is not explicitly submitted by you – LimeLife also automatically receives and records information on its server logs from your browser, including your IP address, cookie information, the web pages you request, your browser type and language, access times, the searches you undertake, and the referring web site address. For instance, when you visit our Site, we may assign your computer one or more cookies, to facilitate access to our Site and to personalize your online experience. Through the use of a cookie, we also may automatically collect information about your online activity on our Site, such as the web pages you visit, the links you click, and the searches you conduct on the Site. Most browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies, and you should be able to remove existing cookies by following your browser help file directions. If you choose to decline cookies, please note that you may not be able to sign in or use some of the interactive features offered on our Site.
We also may use standard other technologies, such as web beacons and other similar technologies, to track your use of our Site. We also may include web beacons in promotional or other e–mail messages or newsletters to determine whether messages have been opened and acted upon. The information we obtain in this manner enables us to customize the services we offer our Site users to deliver targeted advertisements and to measure the overall effectiveness of our online advertising, content, programming or other activities.
We use third–party advertising companies to serve advertisements when you visit our Site. The third–party advertising technology that we use on this Site uses information derived from your visits to this Site to target advertising within this Site and gauge the effectiveness of the advertising.
The Information Collected by Third Parties Using Technology
2. How We Use Your Information
Generally, we may use information that we collect about you to:
• manage your account and provide you with customer support;
• communicate with you by e–mail about products or services that may be of interest to you either from us or other third parties;
• Tracking email invitations;
• verify your eligibility and deliver prizes in connection with contests and sweepstakes;
• develop and display content and advertising tailored to your interests on our Site and other web sites;
• perform research and analysis about your use of, or interest in, our service, or content, or products, services or content offered by others;
• manage our business;
• enforce our terms and conditions; and
• perform functions as otherwise described to you at the time of collection.
Any personally identifiable information you have included in your article comments may be shown to other users in conjunction with the display of article comments you have contributed. In addition, we may sell or license your article comments to third parties, in which case your first name and last initial and any personally identifiable information you have included in your article comments may be shown to users of such third party web sites. Your postings will be displayed on publicly–viewable web pages, and whenever you disclose personal information on publicly–viewable web pages, that information will be publicly available and can be collected and used by others. For example, if you post your email address, you may receive unsolicited messages. We cannot control who reads your postings or what other users may do with the information you voluntarily post, so we encourage you to exercise discretion and caution with respect to your personal information.
3. How We Share or Disclose Your Information
We may share personal or other information we have collected about you or your activities on our Site or while using our Service under the following circumstances.
We do not share your personal information with others except as indicated below or when we inform you and give you the opportunity to opt out of having your personal information shared (see below "Controlling Your Personal Information").
We may share your personal information in connection with sharing, selling or licensing your article comments to third parties. Your first name and last initial and any personally identifiable information you have included in your article comments may be transferred to such third parties and displayed on their web sites in connection with such third parties' publication of your article comments.
LimeLife may share your information with third party businesses for their online marketing purposes; but we do not disclose your personal information to any such third parties that may want to offer you their own products and services unless you have requested or authorized us to do so.
We may share your personal information with our authorized service providers that perform certain services on our behalf. These services may include supporting our Site functionality and supporting contests, sweepstakes, surveys and other features offered through our Site. These service providers may have access to personal information needed to perform their functions but are not permitted to share or use such information for any other purposes.
We may disclose your personal information to strategic partners with which we undertake traffic linking arrangements or co–branded promotions.
We may disclose your personal information in response to a subpoena or similar investigative demand, a court order, or a request for cooperation from a law enforcement or other government agency; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. In such cases, we may raise or waive any legal objection or right available to us.
We may disclose your personal information when we believe disclosure is appropriate in connection with efforts to investigate, prevent, or take other action regarding illegal activity, suspected fraud or other wrongdoing; to protect and defend the rights, property or safety of our company, our users, our employees, or others; to comply with applicable law or cooperate with law enforcement; or to enforce our Site's terms and conditions or other agreements or policies.
We may disclose your information to subsidiaries and affiliates of Total Beauty.
We may disclose your personal information in connection with a substantial corporate transaction, such as the sale of our business, a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy. The personal information which you provide to us is an asset of LimeLife and Total Beauty and may be included in the assets transferred in the event of a substantial corporate transaction.
LimeLife will notify you when information about you may be provided to third parties in ways other than explained above, and you will have the option to prevent such information sharing.
Aggregated and Non–Personal Information
We may share aggregated and non–personal information we collect under any of the above circumstances. We may also share it with third parties to develop and deliver targeted advertising on our Site, affiliated web sites and on third–party web sites. We may combine non–personal information we collect with additional non–personal information collected from other sources. We also may share aggregated information with third parties, including advisors, advertisers and investors, for the purpose of conducting general business analysis. For example, we may tell our advertisers the number of visitors to our Site and the most popular areas and features of our Site. This information does not contain any personal information and may be used to develop content and new services that we hope you and other users will find of interest and to target content and advertising.
4. Article Commenting; Interactive Features
5. Third Party Web Site; Affiliate Web Sites
6. Controlling Your Personal Information
You may elect not to provide us with certain information, but that may result in you being unable to use certain features of our Site because such information may be required in order for you to register as a member or user; submit article comments; participate in a contest, promotion, survey, sweepstakes or samples give–away; ask a question; or initiate certain other transactions on our Site.
If you are a registered user of our Site, you may update your personal information simply by signing in and going to "My Account" from our home page. You can make changes to your account information at any time. To protect your privacy and security, we will also verify your identity before granting access or making corrections. You may also contact us to communicate any questions or concerns. More information about how to contact us is provided below.
At any time you can choose to no longer receive commercial or promotional emails or newsletters from us by logging in with your account information, clicking on the "My Account" link, then clicking on the "My Settings" link and adjusting those items of your communication settings you would like to update. You also will be given the opportunity, in any commercial e–mail that we send to you, to opt out of receiving such messages in the future. We may however send you other types of transactional and relationship e–mail communications, such as service announcements, administrative notices, and surveys, without offering you the opportunity to opt out of receiving them. You may however continue to receive email invitations from your friends and additional LimeLife communications while LimeLife processes your opt–out request.
7. How we protect your personal information
We take appropriate security measures (including physical, electronic and procedural measures) to help safeguard your personal information from unauthorized access and disclosure. For instance, only authorized employees are permitted to access personal information, and they may do so only for permitted business functions. In addition, we use firewalls to help prevent unauthorized persons from gaining access to your personal information. However, although we take steps to secure your information, we do not promise, and you should not expect, that your personal information, searches, or other communications will always remain secure.
8. Children's privacy
Our Site is a general audience site, and we do not knowingly collect personal information from children under the age of 13.
9. Visiting from outside the United States
10. Contacting LimeLife or Total Beauty
c/o Total Beauty Media, Inc.,
3420 Ocean Park Blvd., Suite 3050
Santa Monica, CA 90405
Attn: Privacy Officer
LimeLife and Total Beauty also welcome your comments and questions which you may send us via the foregoing email or postal address.
11. Your California Privacy Rights
If you are a resident of California, in addition to the rights set forth above, you have the right to request information from us regarding the manner in which we share certain categories of personal information with third parties for their direct marketing purposes. California law gives you the right to send us a request at a designated address to receive the following information:
• the names and addresses of the third parties that received that information; and
• if the nature of the third party's business cannot be determined from their name, examples of the products or services marketed.
Last updated on March 15, 2012. © 2009 – 2012 Total Beauty Media, Inc. All rights reserved.